I tried this at a tasting held at a local liquor store that thought it was an above average rum. The vendor said it made of premium molasses(as opposed to sugar cane?) and distilled differently. Whatever the difference I did think it tasted really good. Worth a look if you're really into Rum. Also I suppose it nice to buy a Rum made in the U.S..
It is an accurate recreation of the ancient rum of an older time. We use the finest water available in Tennessee and the best premium, table grade molasses to create our rum and then it is stored in hand-made charred white oak casks until it acquires the barrel notes of the finest spirits.
Prichards also sells a bourbon I thought was really good to.
